說明：“跟賣”成風，認人厭惡，本“頭條”整理了一些網絡上的各種防“跟賣”技巧，希望對大家研究有用

跨境電商相關推薦：看正文的底部（本“頭條號”看到或者收到有關跨境電商行業內好的產品、政策、技術等在文章的底部會推薦給讀者，實際是否適用由讀者自行判斷。也歡迎讀者主動推薦給本“頭條號”適時發布）

前言：跟賣是亞馬遜平臺的一大特色，為消費者帶來了更好的購物體驗，卻為賣家們帶來了無盡的煩惱。有時候跟賣者就像蒼蠅一樣盯著你，你趕都趕不走。剛費了九牛二虎之力才弄走跟賣者，可是沒幾天，又來一波跟賣者。很多時候跟賣投訴根本就沒用，那么該如何保住自己的勞動成果，防止被跟賣呢？

方法一、

1.對你的Listing進行搭配銷售，給客戶贈送小禮物，貼上產品標簽或者跟換產品包裝來阻止跟賣。

2.進行品牌注冊，將自己的Listing貼上“品牌標簽”，并向亞馬遜申請品牌備案和保護。（哪個國家注冊的商標就可以在亞馬遜的哪個站點受到保護）

亞馬遜新執行的品牌備案規則規定，要拿到R表才能進行品牌備案，意味著你被跟賣后沒辦法立馬用品牌保護來投訴跟賣者侵權的。

一旦發現有人跟賣自己店鋪的產品，建議你立即跟換店鋪的包裝，或者綁定其他商品來銷售，減少被跟賣的風險。

方法二：

進行品牌備案后，切記開case和亞馬遜確認是否已經品牌備案成功。再查看是否有brand gating,那么跟賣的就只能跟used。

具體的做法：在upsto上進行品牌注冊，確保能查詢到正常的流程狀態，商標注冊成功后，在Amazon上進行品牌備案，開case提醒亞馬遜你已經進行了品牌備案申請，要求亞馬遜brand gating。

brand gating是亞馬遜對品牌跟賣行為的一次大規模限制，brand gating是brand registry的延伸，當賣家想跟賣一些品牌時，會進行該分類的審核，亞馬遜會說你沒有銷售權限。

方法三：

1、給“跟賣”者發警告郵件

2、向亞馬遜投述“跟賣”

以下是“寫給跟賣者的警告郵件”模板

模板一

Hello，

We are the registered proprietor of the USA Trade Mark Number *****(商標注冊號)for ****（商標名） in classes（商標類別）*****（Registered Date：*****）.Please refrain from using our Trademark when selling or listing any of your products.

Please remove your listing from our advert immediately ASIN:*******

The product is branded***** to reflect this, along with the title, brand and manufacturer.

If this is not done, we will have to report you to Amazon and they will remove it on your behalf. Please note:If a seller is removed 3 times by Amazon, the selling privilege would be removed by Amazon.

*****Company Reg No. *********

模板二

Dear “ B ”,

It has come to our attention that “ B ” is using the " A " trademark without license or prior written authorization from " A ".

" A " holds federal trademark registrations in the United States. So “ B ” listings violate " A " trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which “ B ”utilizes our trademarks and images protected by copyright.

“ B ” currently has at least one listing on Amazon.com for products that utilize“ A’s” trademarks and/or copyrights without authorization. See the following ASIN: B001234567 (寫自己的 ASIN)

" A " is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of " A"s " trademark rights, copyrights, and Amazon’s Participation Agreement.

“ B ” "s infringing listings must be removed immediately to prevent damage to " A " brand and lost sales.

While " A " has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of " A’s " trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;

(2) Removed all of " A’s " listings of products it claims to be associated with " A’s ", including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of " A "

注：A為自己的品牌名稱，B為對方的店名或品牌名

（來源“比酷爾－BQool”）

模板三

Hi,

We noticed that you are not authorized online retailer for XXXX brand products and you have listed the particular item(s) ASIN: XXXXXXXXX, which is sold exclusively by XXXX authorized retailers.

As you may be aware, the unauthorized selling of XXXX products is an illegal action that seriously infringes Trademark Law. As the Trademark owner we did not sell you, nor authorize you to sell, any XXXX branded products. Also you are against Amazon"s policy.

We kindly request that you follow our instructions:

a) Remove your offers from all XXXX product pages on amazon.com within 24 hours, and do not list items on XXXX’s product pages in the future.

b) Send us confirmation after you have removed the previously stated products and listings.

If you don"t comply with these demands, we"ll have no choice but to file an official claim with the amazon.com Seller Performance Department, which will seriously impact your Amazon performance.

Here is a link of the product in question

https://www.amazon.com/dp/XXXXXXXXX

"We have received your U.S. Trademark Application and assigned serial number " 869134571 " to your submission." An official notification to you!

備注：”XXXX” 代表your Brand

（來源“雨果網”）

以下是“向亞馬遜投述跟賣”模板

模板一

Dear Amazon Team,

I am the owner of the “ A ” trademark, the Chinese name I registered on Amazon is Zhang San (亞馬遜注冊的姓名，比如張三 ),

my “ A ” trademark registration number is 123456（商標注冊號）, the Chinese name I registered trademark is also Zhang San, and my “ A ” trademark has been filed in the Amazon, so I am the owner of the “ A ” trademark,

please Amazon check, I have not authorized anyone to use “ A ” trademarks at Amazon, but I found that The “ B ” seller without my approval to use “ A ” trademark,

the ASIN: B01122222（被跟賣產品的ASIN）, please Amazon immediately stop the infringement.

xxx（品牌）Team

（來“源創藍商務”）

模板二

Dear Amazon marketplace，

We have noticed that the Seller *******，whose merchant ID is：******* ，is selling ********* products without authorization, and this behavior seriously disrupt the price of the products. We know very well that this Seller is not our distributor, the sellers did not contact us, either did not pass our authorization or the receipts of the distribution contract. This seller make the sale price down to $*** , this is a serious violation of our legitimate rights and interests, also seriously affect the customer’s shopping experience, because they don’t even have our products, they are selling fakes, their behavior is not only a violation of Trademark infringement, but also a fraud, seriously damaging our brand image，customer experience and the Amazon Rulls and the Polices.

we wrote this email is caused by consider about infringement products are not allowed to sell on Amazon and we found some unauthorized sellers are selling products of our brand.

We state that the information in this notice is absolutely Accurate, as a US registered brand seller, our Trademark is protected by the federal law in the United States, during the time that we selling with Amazon, we found that Amazon is a company who deal with all sellers in very fair attitude. Our brand ******** has already registered and recorded in Amazon’s database, we firmly believe that infringement of the brand is absolutely not allowed on Amazon. we sincerely hope your brilliance workers can remove the unauthorized seller from these ASINs. Thank you so much for your brilliant and professional help, we appreciate that very very much.

This is a notice from company******、LTD which is the rights owner of the US Trademark *******

The *******trademark Serial Number is:********, FIELD******, registration number is: *******, Reg.No.*******

Our official Contact Email address:

Our Seller Account Registered Email address:

Brand owner name:

Brand contact Tel:

Brand Website:

Brand Email:

Sincerely,

*********Copyright Team

（來源“ 甜狗”）

模板三

Dear Amazon Team,

I am the owner of the ABC trademark, the Chinese name I registered on Amazon is Zhang San, my ABC trademark registration number is 123456, the Chinese name I registered trademark is also Zhang San, and my ABC trademark has been filed in the Amazon, so I am the owner of the ABC trademark, please Amazon check, I have not authorized anyone to use ABC trademarks at Amazon, but I found that The XXX seller without my approval to use ABC trademark, the ASIN: B01122222, please Amazon immediately stop the infringement.

（來源“創藍論壇 流蘇去看海”）

附：投訴跟賣的入口和投訴跟賣的郵箱

投訴跟賣的入口：

1. 從亞馬遜后臺的Contact Seller Support開case投訴

https://sellercentral.amazon.com/cu/contact-us?ref_=ag_contactus_shel_xx&language=en_US&languageSwitched=1

2. 以權利人身份投訴侵權

https://www.amazon.com/gp/help/reports/infringement

3. 以買家身份test buy投訴

https://www.amazon.com/gp/help/customer/display.html/ref=help_search_1-3?ie=UTF8&nodeId=201889310&qid=1481141367

投訴跟賣的郵箱：

1.審核賣家評級表現

[email protected]

2.品牌外觀專利侵權

[email protected]

3.受惡意攻擊或者敲詐，可發郵件主題：“feedback abuse report Seller"sname”到[email protected]

方法四

1. 準備一張中國銀行或者其他銀行信用卡的虛擬卡，必須是雙幣卡可以消費外幣，最好把額度用的快完。然后設置單筆消費限額為很低，比如10元人民幣。

2. 注冊個買家賬號，綁定這張虛擬卡。

3. 找到被跟賣的listing，找準跟賣的賣家下單，數量填寫對方的庫存數量，使用虛擬信用卡付款，付款金額要大于我們虛擬信用卡設置的單筆最大消費限額，目的就是不讓扣款順利成功。如果對方庫存寫的太多，一次買不完，多下幾單，直到買光對方庫存。

4. 查看前臺，跟賣者消失，完勝！

5. 這個時候跟賣者后臺看到的訂單是pending狀態，而你的信用卡也是扣不到錢的，黑五過后取消訂單即可。

原理：亞馬遜支付通道的一個小bug和銀行信用卡支付的一個小bug，導致這樣的結果，有可能很快會被亞馬遜處理封閉這個漏洞。

方法五

找一些市面上的防跟賣“黑科技”軟件

以上講到的防跟賣方法，最有效的還是進行品牌保護。跟賣作為亞馬遜的一大特色，除非是侵權，否者對跟賣者投訴根本就不會得到亞馬遜的支持。

推薦一：“跨境有料”頭條號內相關文章推薦

1、跨境電商站外引流的福音，世界各地的促銷Deal網站匯總

2、亞馬遜爆品打造之數據驅動，優化分析做到持續保持

推薦二：好產品－充氣沙發（歐洲、美國自有專利）

公司名：寧波北斗戶外用品有限公司（鏈接到本頭條內的產品介紹）

鏈接地址：https://beidououtdoor.1688.com/

推薦三：跨境電商收款工具－PingPong

公司名：PingPong金融

注冊鏈接：https://www.pingpongx.com/pns/enterpriseReg/createUser.htm?channel=doudou